EDITORIAL
A selection of editorial content written during my time at Groupon. While the original articles are no longer publicly available, this work helped shape my approach to research, communication, and simplifying complex information.
One Trend, Two Ways: This blog series showcased the latest beauty trends of Fall 2013, with the help of hairstylist Lauren Sweenor and makeup artist Jen Brown
Collection of articles highlighting local Chicago businesses, including STIL Salon & Spa, KLUTCHclub, and Blowtique Salon, as well as stories exploring the city's culture, from unconventional beauty services to roller derby fashion.
Summer Blockbuster Beauty: This blog series highlighted six hair and makeup looks inspired by Summer 2013 Blockbuster films, with the help of makeup artist Jen Brown